We have an exciting new television package for 2008 including a new network, a new production company, a new producer, director and executive producer.

Our new producer has extensive experience with both SPEED and ESPN and we’re delighted to have him on board. Many of you will know him as one of the top producer/directors in off-road racing over the past decade.

Beginning with the Parker “425,” Best in the Desert events will be televised with unprecedented coverage featuring fourteen cameras and a complete crew complement, many of whom have major network experience. The entire season will be tape delayed and broadcast as a consistent weekly series (most likely from September through December, pending contract details). The Best in the Desert broadcast is scheduled to be in 21 million homes by year’s end.

Two programs will be drawn from each race. A one-hour show will be dedicated to the cars, with another one-hour show reserved for the trucks at each event.

Each program will give a solid overview of the event while highlighting a few selected race teams. The broadcast will follow the featured teams, tell the story of their race and, of course, recognize their sponsors. To become one of the highlighted teams in an upcoming broadcast, call the executive producer at (317-590-3495).

On-board cameras are also available this season with guaranteed airtime within the show. Nearly half of our on-board cameras were scooped up before the season began, so please call quickly if you would like an on-board camera in an upcoming race (317-590-3495). Please have dash decals ready so we can help you promote your sponsors.

The broadcast team is anxious to work with each of you and we’re looking forward to a great season. See you at Parker!

BITD TV CONTACT INFORMATION

Stephen Cox
Sopwith Motorsports Ltd.
317-590-3495